How did Kit Kat become king of candy in Japan?

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i love green tea kit kat!!

Eatocracy

A sweet-tooth in Japan isn’t hard to satisfy. The country’s convenience stores are stocked with a range of intriguing confectionery, but often you’ve got to be quick to catch them.

A short shelf life isn’t because products like Hokkaido cheese chocolate are snapped up by hordes of roving umami-hunters, but because perpetual revolution of a product range is the key to survival for brands in Japan.

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